Today was EIM2011 Day. We had some great speakers and a great audience. This summed up to a great and inspiring day. First Paul Baan kicked off the day with some fresh insights on Information Productivity. Jeroen Derynck updated us on Enterprise 2.0. Toon Abcouwer described the circle of life for organizations and the different needs for information. Roeland Dietvorst explained what the automatic processes in the brain do. Andy Boyd shared some insights on his work with Shell and the London School of Economics. The last speaker was Bert van Marwijk how told the story about the road to World Cup 2010.
Some take-aways:
- Cost of Information = Cost of Systems + Cost of Information Overload + Cost of Information Assymmetry
- Where is the fun in Enterprise Systems?
- Collaboration counts for 36% of all business performance
- Information used to mean power but today it means freedom
- There is tension between desire, obligations and capabilities
- 25% or less of all information can be put into systems
- Organisations shift from status quo to crisis to innovation to enterpreneurship and back to status quo. Based on (un)certainty about desires and obligations versus capabilities
- Our brain shape our view of reality
- Asymmetric dominance (aka the decoy effect) forces choice
- Misattribution of arousal changes our behavior
- Stimulation of the Nucleus accumbens makes us want things NOW
- Physical warmth can stimulate interpersonal warmth
- Mirror behavior makes us happier and more receptive
- We make decisions based on max. 30% written information
- At Shell 50% of the answers come from people we do not know directly and these answers are the most valuable 75%
- You should learn when a project start to make use of new knowledge
- The best enterprise search is to ask a coworker
- Focus on a small number of important lessons and keep repeating over and over again
- Success is made by people, they reach goals!
A day packed with a lot of inspiration and if you did not make it today you should visit EIM2012!
Yesterday I was at momo#7 and although it was very interesting afterwards I figured out that this was beyond my borders of enterprise 2.0. At this moment in time mobility is more a consumer oriented movement and less a work related issue. Yuri van Geest hit this issue on the spot, although I suspect this was unintended. He mentioned that mobile has to be about fun and games and not about work. Implying that work is no fun. But I guess reading his twitter stream that he had lots of fun at work 
And all of us would agree that work had to be (more) fun!
I see two applications of mobile in the work area. The first is the use of consumer apps in a business setting. Booking a train on a mobile app (I did this on my way to momo), making a hotel reservation, using google maps on the iPhone to get to an appointment, etc. There are tuns of stuff people do in a business setting aswell as in a private setting.
The second application I see is the mobile access to the enterprise information systems. The most obvious is email, which is already used by lots of businesspeople. I already saw a salesforce.com iPhone app to use this piece of business software on a mobile device. I can access our sharepoint portal through my mobile, using a specific mobile URL. One of the design principles for web 2.0 is about the multidevice aspect. Webapps should be made for multiple apps including mobile to make more use of your app. I think that the same principle applies for enterprise 2.0, and that there is a great future for this principle!
So you see I am in discussion with myself on this topic! On the one hand moblie is more about consumer market than the business market but the chances are there! The topic of value in mobile is even harder in the business market. How can a company make a business case for using mobile devices and apps in a business context? Productivity and responstimes are likely to be better but to what extend? I am using an iPhone and I got the feeling I am more productive on the road, but find it hard to quantify this. On the other hand budgets on ICT are a lot bigger in the business world, so that will make a difference.
I am guessing we will see more and more mobile apps in a business context and people will love them! For my point of view of enterprise 2.0, I will just see it as a channel and leave the further development of this interesting movement to others, like the terrific momo crew! But I feel this subject will be continued even in this blog…
The intranet used to be a way to communicate to your workforce about your company. This role is changing fast. The ’2.0′ movement on the internet is forcing companies to add more interaction to the intranet. Another factor is the move of allmost every enterprise information system to browser based clients. This blurs the line between the intranet and information systems.
The interaction component makes it possible to actually do work on the intranet. Most companies are moving to more knowledge intensive and collaborative work. And companies are using people from outside the company to add knowledge. This requires a environment that is accessible from all over the world and from multiple places inside and outside the office. An enterprise 2.0 environment is excellent to replace the current static intranet. A good enterprise 2.0 environment delevers capablilities to share knowledge and collaborate outside the company, inside and accross organizational borders.
The move to more browser based clients made by allmost every enterprise class information system (like SAP, Peoplesoft or Filenet) is blurring the borders between the intranet and makes it possible to have more integration. This integration is about adding links between pieces of content or forms or wathever. These links can be very valueble and timesaving. By linking every part of IT together it makes a true web of services and content inside the organization (i.e. an intanet!). This makes it possible to execute business processes on the corporate intranet.
Inspired by Luis Suarez, I am going to give up email for the most part. First step is getting rid of my newsletter subscriptions. Either unsubscribing or better adding the RSS feed to my personal homepage! The next step will be using other media go motivate coworkers and clients to start using other tools. This will be a lot harder than the newsletter stuff… But we will see what will happen!
Luis experiment even got some attention from Andrew McAfee in a recent blogpost! It seems that getting rid of the email overflow is a genuine topic in business these days.
This week I am at the enterprise 2.0 conference in Boston, read all about it in our Studytrip blog at http://www.ynnostudytrip.com!
